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Exclusive jewelery presentation
Riga Stock Exchange house, November 23, 2006
- PHOTO
- VIDEO
in the year 2006 new and exclusive saloon brands were introduced to the jewelery market of Latvia - LILLY SPRING, VAN REIN and SHINE. Lately this particular target audience (people with large income) has become the greatest challenge of marketing and PR speicalists. The people have become disintegrated and the traditional ways of communication don't seem to work anymore.
This belief has also lead the Propeller agency and Exodus Integrētās Komunikācijas joint venture to liven up these products in the oversaturated jewelery market of today.
In the case of LILLY SPRING, VAN REIN and SHINE saloons it was decided to organize a first Exclusive jewelery fashion show in Latvia for the the aim of the project was not only to introduce the new saloons but also the their product - over 10 of the world's best known jewelery brands. Together with professional models also celebrities were invited to showcase the jewels. A grand welcome of the public was given especially to the strongly positioned men's jewelery and it's presentation.
Though as en extra to the overall exquisite, luxurious moods and the feel of truly exclusive beauty was also the intrigue of the event. One of the moments of culmination of the show and the main PR instrument was the demostration of the million dollar necklace. Various means of security were held and the super expensive jewel was presented by the popular Latvian TV journalist Agnese Vārpiņa.
This belief has also lead the Propeller agency and Exodus Integrētās Komunikācijas joint venture to liven up these products in the oversaturated jewelery market of today.
In the case of LILLY SPRING, VAN REIN and SHINE saloons it was decided to organize a first Exclusive jewelery fashion show in Latvia for the the aim of the project was not only to introduce the new saloons but also the their product - over 10 of the world's best known jewelery brands. Together with professional models also celebrities were invited to showcase the jewels. A grand welcome of the public was given especially to the strongly positioned men's jewelery and it's presentation.
Though as en extra to the overall exquisite, luxurious moods and the feel of truly exclusive beauty was also the intrigue of the event. One of the moments of culmination of the show and the main PR instrument was the demostration of the million dollar necklace. Various means of security were held and the super expensive jewel was presented by the popular Latvian TV journalist Agnese Vārpiņa.
